HOW TO GET AHEAD: MY GURU - Sheena Forster, ad director of The Wall Street Journal Europe, nominates Ivor Kelly, managing director of Dow Jones International

’Ivor has been a tremendous inspiration,’ says Sheena Forster, who has worked at Dow Jones for ten years. Indeed, with his frank delivery and dry sense of humour, it’s easy to see how Kelly commands such respect.

’Ivor has been a tremendous inspiration,’ says Sheena Forster, who

has worked at Dow Jones for ten years. Indeed, with his frank delivery

and dry sense of humour, it’s easy to see how Kelly commands such

respect.



’His management style is refreshingly direct,’ Forster continues. ’He’s

always very definite about what he wants. He also makes sure people are

trained in every aspect of the job. If they are weak in one area, rather

than criticising them for it, he works with them until they improve. He

ensures everyone works well as a team.



’Perhaps most importantly, he protects his staff to the hilt. He’s loyal

to them and gains their loyalty in return.’



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).