HOW TO GET AHEAD: MY GURU

Nathan Kosky, senior account manager at 24/7, has had a handful of mentors. The most recent is John Humphrey, former ad and development director at Hello!

Nathan Kosky, senior account manager at 24/7, has had a handful of

mentors. The most recent is John Humphrey, former ad and development

director at Hello!



’John’s innate business sense is the quality that makes him special. At

the end of the day, media is about making money and he never loses sight

of this fact. Sometimes it’s all too easy to forget media is a business

like any other, and should be run as such.



’John comes from an economics background and he brought that with him to

Hello!. The magazine was successful before he arrived but I believe he

really steered it down a far more business-like and professional route,

focusing on profits and turning it into the extremely powerful force it

is today.’



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).