HOW TO GET AHEAD: MY GURU

Paula Cain, group ad manager at John Brown Publishing, nominates Yvonne Richards, ex-publisher of New Woman and now marketing director at Radio Jamaica.

Paula Cain, group ad manager at John Brown Publishing, nominates

Yvonne Richards, ex-publisher of New Woman and now marketing director at

Radio Jamaica.



’I first met Yvonne when I joined Sky TV Guide. She could be very hard

with media buyers but they respected her for her principles - and the

fact she threw great parties. She taught me the benefits of fair

dealing.



’She also taught me to keep a cool head when things go awry. We invited

Simon Timlet and Martin Jones over from London Media (now CIA) for a

breakfast presentation. We’d ordered a beautiful breakfast but it never

arrived.



Yvonne sent me to the Stockpot next door and I returned with four

breakfasts in polystyrene containers. We put them on nice plates and

Yvonne launched into her pitch. We got our best deal ever.’



- Meals on wheels.



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