How To Get Ahead: My Guru

Tim Jennings, head of day-to-day sales at the Daily Mail, nominates David Proctor, formerly ad manager on the Hertfordshire Advertiser.

Tim Jennings, head of day-to-day sales at the Daily Mail, nominates

David Proctor, formerly ad manager on the Hertfordshire Advertiser.



’I went to work for David as a display sales executive at Home Counties

Newspapers in 1976. We used to go out on sales calls and he would

whistle a lot and come out with an array of northern phrases that meant

nothing to me. But he was a true sales pro. There was no object he

couldn’t overcome and no sale he couldn’t close.



’If a client complained about lack of response to an ad, he would sell

him a bigger one or increase the frequency. ’It’s an easy job this,

young Tim,’ he would say, then carry on with his whistling.



’If you read this, David, please get in touch.’



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).