How To Get Ahead: What it’s like to work for ... Boomerang Media - Working in Aldershot’s fine when you’re in a Georgian mansion near a footy pitch

What does it do? Boomerang Media is a postcard advertising media company. It distributes over 220 million of those nice postcards a year.

What does it do? Boomerang Media is a postcard advertising media

company. It distributes over 220 million of those nice postcards a

year.



You know, the ones you encounter while stumbling to the loo in bars,

restaurants and cinemas.



Good offices? They’re in Aldershot. OK, so it’s not sexy Soho or groovy

Glasgow, but Boomerang is housed in a Georgian mansion in the middle of

a park which, as ad sales manager Martin Smith points out, is ’great for

sunbathing and picnics in the summer’.



Facilities include a fully equipped kitchen, with two microwave ovens

and a cappuccino machine. Boomerang also has its own sandwich supplier

and there’s a handy mini supermarket three minutes away. Nearby is a

football pitch, tennis courts and a dry ski slope. You don’t get those

in Soho.



What’s it like? ’Relaxed with lots of banter,’ according to Smith. Staff

don’t have to wear suits unless they are visiting clients, which they do

one day a week. The remainder is spent on the phone, looking after

clients and chatting up new ones.



The average age is 25 and the sexes are evenly split, six women to seven

men.



What about perks? 20 days’ holiday, a bonus based on performance,

’motivational’ activities such as a training day with the Gurkhas

(motivational?) and bonding holidays to France and Tunisia (that’s more

like it).



Is it good at training? Everyone gets a four- to six-week induction

course.



The company holds interactive workshops and there’s a sponsorship scheme

for those seeking external qualifications.



How does it recruit? Using local media and word of mouth. Sales

experience is preferred but not essential. ’Determination to succeed and

ability to think on one’s feet,’ is what they are looking for.



How do you get ahead? ’Through results!’. The career structure runs from

sales executive to senior sales executive and then sales controller. The

latter is responsible for three staff.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).