HOW TO GET AHEAD: What it’s like to work for ... Carlton Screen Advertising - The big screen’s a sexy sell for Carlton’s fabulous team of fashionable film junkies

What does it do? Carlton Media Sales is only one of two companies in the UK that sells space on the big screen as well as operating distribution services for clients.

What does it do? Carlton Media Sales is only one of two companies

in the UK that sells space on the big screen as well as operating

distribution services for clients.



Good location? At the corner of Golden Square in Soho, the offices are

within spitting distance of United International Pictures, which sits

two floors below. London’s closest equivalent to Hollywood, it’s an

ideal base for film industry luvvies and cafe latte addicts. There are

endless possibilities for eating out or swinging the night away, but

staff spend more time rushing from one preview screening to another.



What’s it like? The offices themselves are funky and fit the seductive

sell. Visitors can sit and watch film clips and previews on a

wide-screen television while they wait in reception.



Carlton Screen Advertising has 35 sales staff who are otherwise known as

account handlers.



Account handlers are encouraged to be independent from the start and

close their own deals. The atmosphere is youthful and ambitious, with

lots of sharply dressed staff - 70 per cent of whom are female. The mood

is positive: ’Cinema is a sexy sell and morale is good here,’ says one

account handler.



What about perks? It’s worth joining the company if you are a bit of a

celluloid junkie. There’s no gym membership, but an endless supply of

free cinema tickets, star-studded gala openings and regular film

previews held in Soho’s snug preview theatres. Benefits include a

save-as-you-earn scheme, share options and a pension plan. There are

competitive salaries and bonuses.



Is it good at training? Basic negotiation skills are taught from day one

and staff are trained internally to get to know the business. There are

annual European sales conferences with group training sessions - the

last one was held in Madrid.



How do you get ahead? Enthusiasm for the film business is essential.



Otherwise, there’s always that script idea ...



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).