What does it do? According to associate publisher Kate Lowe,
Traveller is ’the jewel in Conde Nast’s crown’. ’It’s the magazine
everyone in the building is desperate to get hold of each month, and we
must get more e-mails than any other magazine asking us to recommend
hotels and destinations.’
Good offices? They are on the sixth floor of Vogue House in chic
Mayfair, and ’like my nails and my ad director Paul Coleman’s tie,
they’re scarlet,’ says Lowe. They also have appropriate airline-style
accoutrements. ’We don’t quite have oxygen masks that drop from the
ceiling, but we’ve got six emergency exits and air-hostess types who
provide coffee and tea.’ There’s even a smoking section - in the
publishing director’s office.
What’s it like? The ten-strong Traveller team is all-female, apart from
Coleman who ’brings the hormone level down a notch’. When they are not
popping down to grab snacks from Portuguese Tony’s hatch on the third
floor, the team can be found hanging out at local haunts such as Hush,
Crussh, Rocket and Therapy.
Any perks? There’s a pension scheme, health insurance, 25 days’ holiday
and company cars for senior sales executives and above. There’s not as
much travel as you’d think as freebies are banned, but the girls have
definitely got the bug.
’I was in Portugal last weekend and Hamburg the weekend before,’ says
Is it good at training? New sales staff are sent on external courses as
well as learning the ropes in all departments, including circulation and
How does it recruit? ’It’s who you know,’ says Lowe, who went to school
with Mrs Nicholas Coleridge. ’Oops - ha, ha, only joking. But it’s
definitely through word of mouth. We like to recruit internally, but we
also talk to PRs and advertising agencies.’
How do you get ahead? By showing talent, imagination and a genuine
interest in your client’s products and marketing needs.