What does it do? The 20-strong team, backed up by research and
administration departments, sells ads on behalf of ’Britain’s
breakfast-time market leader’. It has close links with the programme
makers and describes itself as the only sales team dedicated to selling
a specific part of the day on a national basis.
Good office? It is based in the London Television Centre on the South
Bank, which offers plenty of star-spotting opportunities as well as
great views across the river. The sales team is based in an open-plan
office on the 17th floor, where televisions display that morning’s
programme on a continuous loop.
The Millennium Wheel has attracted many new bars and restaurants and the
Oxo Tower is within spitting distance. After hours, the sales team can
often be found in the nearby Mulberry Bush pub.
What’s it like? Apparently, GMTV is known for its friendly atmosphere
and its close-knit sales team that ’works hard and plays hard together’.
The team is highly motivated and relishes selling breakfast TV,
described by one member as ’a tough challenge in today’s market, which
concentrates on cost rather than environment’.
Any perks? Five-weeks’ holiday a year and an ’excellent’ pension scheme.
There’s an annual bonus scheme and monthly incentives based on
Is it good at training? There’s an induction programme and what’s
described as ’on the job training’ - which is usually shorthand for
being thrown in at the deep end. However, staff frequently attend
industry conferences and external media courses. Management development
and self-development courses are also provided.
How does it recruit? Through word of mouth and industry contacts.
External recruitment tends to take place at lower levels but staff are
promoted from within wherever possible.
How do you get ahead? ’Perseverance, enthusiasm and showing a talent for