HOW TO GET AHEAD: WHAT IT’S LIKE TO WORK FOR ... GMTV - Selling breakfast TV while watching Eamonn Holmes on continuous loop is tough

What does it do? The 20-strong team, backed up by research and administration departments, sells ads on behalf of ’Britain’s breakfast-time market leader’. It has close links with the programme makers and describes itself as the only sales team dedicated to selling a specific part of the day on a national basis.

What does it do? The 20-strong team, backed up by research and

administration departments, sells ads on behalf of ’Britain’s

breakfast-time market leader’. It has close links with the programme

makers and describes itself as the only sales team dedicated to selling

a specific part of the day on a national basis.



Good office? It is based in the London Television Centre on the South

Bank, which offers plenty of star-spotting opportunities as well as

great views across the river. The sales team is based in an open-plan

office on the 17th floor, where televisions display that morning’s

programme on a continuous loop.



The Millennium Wheel has attracted many new bars and restaurants and the

Oxo Tower is within spitting distance. After hours, the sales team can

often be found in the nearby Mulberry Bush pub.



What’s it like? Apparently, GMTV is known for its friendly atmosphere

and its close-knit sales team that ’works hard and plays hard together’.

The team is highly motivated and relishes selling breakfast TV,

described by one member as ’a tough challenge in today’s market, which

concentrates on cost rather than environment’.



Any perks? Five-weeks’ holiday a year and an ’excellent’ pension scheme.

There’s an annual bonus scheme and monthly incentives based on

individual performance.



Is it good at training? There’s an induction programme and what’s

described as ’on the job training’ - which is usually shorthand for

being thrown in at the deep end. However, staff frequently attend

industry conferences and external media courses. Management development

and self-development courses are also provided.



How does it recruit? Through word of mouth and industry contacts.

External recruitment tends to take place at lower levels but staff are

promoted from within wherever possible.



How do you get ahead? ’Perseverance, enthusiasm and showing a talent for

creative selling.’



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