HOW TO GET AHEAD: What it’s like to work for ... ITN New Media - In the world of new-media functions you need to be a super-slick schmoozer

What does it do? The sales team is split between selling news content to third-party providers and selling advertising and sponsorship for its portfolio of news and information websites: ITN Online, Euronews, News Direct and LBC.

What does it do? The sales team is split between selling news

content to third-party providers and selling advertising and sponsorship

for its portfolio of news and information websites: ITN Online,

Euronews, News Direct and LBC.



Good offices? A stunning glass building designed by Sir Norman

Foster.



The main ITN newsroom is just across the corridor, so sales people are

in the front line for breaking news stories. The site is close to

Clerkenwell, an area packed with sandwich shops and bars. Just as well,

as the ITN staff canteen is ’a waste of space’.



What’s it like? They only employ extremely good-looking people (or so

they say). Sales staff must be prepared to work hard and schmooze

harder. ’Press the flesh and swap those cards,’ is the motto drilled

into newcomers. There are lunches galore and plenty of glittering

new-media functions, so you need stamina.



What about perks? A pension scheme, private healthcare and five weeks

holiday are all part of the package. ITN offers 39 weeks maternity leave

and ten days paternity leave. The fully equipped gym is a good place to

get chummy with ITN’s chief executive Stewart Purvis, who works out

every day.



Staff often find themselves queuing for coffee behind the likes of

Trevor MacDonald and Julia Somerville. It’s also a great place for

spotting world leaders, ’I saw Desmond Tutu and John Major strolling

down the corridor deep in conversation,’ claims one member of staff.



Is it good at training? Newcomers get an introduction to ITN through

tours, workshops, presentations and briefings with departmental

heads.



How does it recruit? Jobs are advertised in the papers and the

specialist trade press, but word of mouth is also important. ITN rarely

uses agencies.



How do you get ahead? By suddenly getting a burning desire to read the

news, going to the gym or timing your coffee breaks well.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).