What does it do? Opus is the sales arm of the GWR Group and sells
airtime to radio advertisers on behalf of Classic FM, LNR and all GWR
Good offices? A great location just off Oxford Circus. The downside is
that their home patch, Swallow Place, has been christened ’dog shit
’You just can’t avoid the stuff,’ says one unlucky member of the sales
The best thing about the office is the reception, where the
glass-fronted Classic FM studio is based. Here visitors can watch Henry
Kelly spinning Mozart on the decks. But since the arrival of the LNR
team and general expansion, sales staff are squashed into an open-plan
What’s it like? There’s a vibrant atmosphere and the average age is 27,
with an equal male:female ratio. ’We speak frankly among the ranks here.
If a person at a junior level has a useful idea, they will be listened
to,’ says one sales executive.
This can result in swift career progression for sharp-minded staff. The
40-strong sales team is close knit and there are regular knees-ups at
the French Horn pub around the corner.
What about perks? The standard 25 days’ holiday, but pensions do not
kick in until staff have served two years. Salaries are competitive,
although the management states that it pays people what they are worth.
If you’re into classical music, you can stock your CD racks and go to
concerts for free.
How does it recruit? ’Give us a call any time, we will always make room
for talent,’ advises Simon Daglish, sales director of the Classic FM
Is it good at training? Opus recently implemented a formal training
structure, including a graduate training scheme. There is an induction
course as well as sessions ranging from how to create a valuable pitch
to how best to service your client’s needs.
How do you get ahead? ’Go beyond what’s expected of you and never settle
for the easy option.’