HOW TO GET AHEAD: What it’s like to work for ... Opus - Unfortunate sales staff who don’t watch their step can find themselves in the shit

What does it do? Opus is the sales arm of the GWR Group and sells airtime to radio advertisers on behalf of Classic FM, LNR and all GWR stations.

What does it do? Opus is the sales arm of the GWR Group and sells

airtime to radio advertisers on behalf of Classic FM, LNR and all GWR


Good offices? A great location just off Oxford Circus. The downside is

that their home patch, Swallow Place, has been christened ’dog shit


’You just can’t avoid the stuff,’ says one unlucky member of the sales


The best thing about the office is the reception, where the

glass-fronted Classic FM studio is based. Here visitors can watch Henry

Kelly spinning Mozart on the decks. But since the arrival of the LNR

team and general expansion, sales staff are squashed into an open-plan

office downstairs.

What’s it like? There’s a vibrant atmosphere and the average age is 27,

with an equal male:female ratio. ’We speak frankly among the ranks here.

If a person at a junior level has a useful idea, they will be listened

to,’ says one sales executive.

This can result in swift career progression for sharp-minded staff. The

40-strong sales team is close knit and there are regular knees-ups at

the French Horn pub around the corner.

What about perks? The standard 25 days’ holiday, but pensions do not

kick in until staff have served two years. Salaries are competitive,

although the management states that it pays people what they are worth.

If you’re into classical music, you can stock your CD racks and go to

concerts for free.

How does it recruit? ’Give us a call any time, we will always make room

for talent,’ advises Simon Daglish, sales director of the Classic FM


Is it good at training? Opus recently implemented a formal training

structure, including a graduate training scheme. There is an induction

course as well as sessions ranging from how to create a valuable pitch

to how best to service your client’s needs.

How do you get ahead? ’Go beyond what’s expected of you and never settle

for the easy option.’

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