HOW TO GET AHEAD - PERK LIFE - Celebrations in Cairo

Mary Rega, international sales manager of Time Out Guides, has vivid memories of a trip to the International Advertising Association conference in Cairo.

Mary Rega, international sales manager of Time Out Guides, has

vivid memories of a trip to the International Advertising Association

conference in Cairo.



’I got the best room in the hotel and a secret admirer left a flower in

my water bottle every day.’



But Rega’s attempts to immerse herself in Arabic culture led to an

amusing case of crossed wires. ’I kept asking all these top Middle

Eastern ad guys if they’d take me for a smoke. They thought I meant

hash, but I just wanted to try one of those water pipes.’



The week ended with Rega and her new pals taking over the hotel bar and

celebrating a colleague’s birthday by singing ’Happy Birthday’ in dozens

of languages.



Topics