Oliver Ford, account director at Concord, found himself walking in
a winter wonderland when JC Decaux took him on a weekend jolly to
Lapland last February.
’Loads of different activities had been laid on for us including ice
skating and rides on sleighs pulled by reindeer,’ Ford wistfully
But this seemingly serene and relaxing scene was shattered when all
present were invited to take a dip in the frozen waters.
Dressed in bright orange drysuits, the stout outdoor specialists had no
qualms about wallowing in the icy waters.
Ford claims he found the swim surprisingly refreshing, ’especially after
the intense disappointment of not meeting Santa Claus’.