HOW TO GET AHEAD: PERK LIFE - Cruisin’ in a Mustang

Jason Lydiate, a DoubleClick Northern-Europe sales executive, and six colleagues made full use of the opportunity when the company held a sales conference in Phoenix, Arizona. When the meeting was over, the group hired five motorbikes and a Ford Mustang and roared off to Los Angeles.

Jason Lydiate, a DoubleClick Northern-Europe sales executive, and

six colleagues made full use of the opportunity when the company held a

sales conference in Phoenix, Arizona. When the meeting was over, the

group hired five motorbikes and a Ford Mustang and roared off to Los

Angeles.



’There wasn’t too much fighting over who was going to ride in the

Mustang - except when it was raining,’ Jason reports.



The only low point came when one of the team took a corner too fast and

came off his bike. ’Luckily, only his pride was injured. He put his

shoulder out, but we just had to put it back in again.’



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).