How To Get Ahead: Talk It Up

Tackling those tricky interview questions. This week: ’Why do you want to sell a different medium?’

Tackling those tricky interview questions. This week: ’Why do you

want to sell a different medium?’



You’ll face this question if you want to move from radio to print,

outdoor to online etc. One candidate told the interviewer how terrible

he thought radio advertising was, with predictable results. Another

said: ’Because it pays better.’ Stick to: ’I want to apply my skills in

a different environment and deal with different clients. I’m looking for

that kind of challenge.’



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).