Auckland isn’t up there with New York and Paris when you think of
funky cities, but Fiona Morgan has a different view.
’After a while, I thought I just had to see London,’ admits the New
Zealander, a recently appointed sales executive at Wallpaper. ’But it
wasn’t a case of having to get out. Auckland is a pretty cool place
these days - just take a look at the feature in the October issue of
Wallpaper.’ Sure enough, the place looks pretty funky. It’s enclosed by
water and volcanic hills and has an impressive harbour bridge.
So a sheep gag wouldn’t be funny at this point? ’No. Of course, Auckland
isn’t as big as London (the city had around one million inhabitants at
the last count), but it’s growing quickly and there are a lot of
’Rupert Murdoch used to dominate the magazine publishing world in
Auckland - and New Zealand in general - but there’s an increasing number
of young people setting up good niche titles that are a lot of fun to
It all started with a youth magazine called Pavement, and expanded from
there. I ran a street-style magazine called Pulp for people aged 15-24,
which did really well.
’The cost of living is reasonable. A Heineken will set you back five or
six New Zealand dollars (less than pounds 2) and the wine is cheap and
fantastic. I still get a shock when I see the price of a bottle of New
Zealand wine over here.’