How To Get Ahead: Working Abroad ... Bucharest - It may be Dracula country but at 25p a beer, there’s no need to fear the count

Romania is one of the least developed markets in Eastern Europe in economic, social and media terms. ’But places like Albania, Croatia and Bulgaria are far worse off,’ insists Steve Dallas, the Bucharest-based media director of Universal McCann Romania.

Romania is one of the least developed markets in Eastern Europe in

economic, social and media terms. ’But places like Albania, Croatia and

Bulgaria are far worse off,’ insists Steve Dallas, the Bucharest-based

media director of Universal McCann Romania.



Dallas, who’s been in Bucharest for a year, admits the somewhat

down-at-heel city was initially a bit of an eye-opener after sojourns in

Hong Kong and Warsaw. ’The difference is reflected in everything from

the lifestyle to the infrastructure, but the upside is people know how

to have a good time.’ So they should, with beer at 25p a bottle.



’There are great bars and clubs opening all the time. My favourite is

Swing House, a cavernous underground jazz club. It’s been ten years

since the fall of communism and there’s a new generation in the business

with a different outlook on life. People are very friendly and everyone

speaks English.’



The food is typical of the region. ’There are plenty of thick soups and

meat dishes but not much international cuisine, although there are some

good Italian restaurants.’



Dallas says there are only two seasons in Romania - summer and

winter.



’In summer everyone makes for the Black Sea. It reached 40 degrees

during last year’s eclipse. Winters are very cold and it can get down to

minus 20. Everyone takes off to ski in Transylvania, where you can also

visit Dracula’s castle. I’ve been twice but I haven’t seen a vampire

yet.’



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