HOW TO GET AHEAD: Working abroad ... Detroit - When in Motown, look close and it’s easy to trace the tracks of those tyres

’Detroit is a fairly small and tightly knit advertising community, which revolves around the Big Three motor companies: Ford, General Motors and Daimler Chrysler,’ says Joe Warren, senior partner at J. Walter Thompson, Detroit. ’Everything’s big, from the cars to the roads to the number of people they cram into a meeting to make a decision.

’Detroit is a fairly small and tightly knit advertising community,

which revolves around the Big Three motor companies: Ford, General

Motors and Daimler Chrysler,’ says Joe Warren, senior partner at J.

Walter Thompson, Detroit. ’Everything’s big, from the cars to the roads

to the number of people they cram into a meeting to make a decision.



’It’s a city dominated by cars. It has to be, as there’s no train or bus

system to speak of. Everyone drives to work from the suburbs. It’s a

long drive, so it’s mineral water with lunch and there aren’t any drinks

in the bar after work.



’Detroit may have plenty of cars, but Michigan probably has more boats

per head of population than any other state in the US, because there are

so many lakes. The Great Lakes are like oceans with beaches. People talk

about pollution, but I came here after three years in Bangkok and it’s

non-existent by comparison. You can swim in the local lake in complete

safety. Power boats are banned and there’s no petrol pollution.



’It’s ten degrees below zero at the moment and there are 12 inches of

ice on the lake. You could drive a car on it. It’s hot and humid in the

summer but everything’s air conditioned. Clothes-wise, the big companies

have abandoned suits in favour of ’business casual’ - chinos and

open-neck shirts. And Fridays are still dress-down days.



’Although they speak a version of English, you’ll need to adjust.’



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).