HOW TO GET AHEAD: WORKING ABROAD ... MILAN - It’s not all fashion and vino darling, you must put in the groundwork to do well here

Jean-Philippe Amos, CNN’s marketing services director for Europe, the Middle East and Africa, spent two years in Milan as a sales manager for the international representative of Hearst Magazines and NatMags, selling advertising for titles like Harper’s Bazaar, Cosmopolitan and Esquire.

Jean-Philippe Amos, CNN’s marketing services director for Europe,

the Middle East and Africa, spent two years in Milan as a sales manager

for the international representative of Hearst Magazines and NatMags,

selling advertising for titles like Harper’s Bazaar, Cosmopolitan and

Esquire.



’Being a foreigner and working in media sales in Milan is far from

common. Contrary to popular belief, the Lombardan capital is far from

cosmopolitan.



’Milan is barely a metropolitan area other than during the seasonal

shows for the women’s and men’s fashion collections. During these four

periods, Milan’s city centre becomes one of the most congested in the

world.



’Business behaviour in the city can be conservative as most power is

still held by the over-45s. But a younger, more multicultural generation

is breaking through.



’Milan business life consists of lots of small communities that are hard

for newcomers with no contacts to infiltrate. Life in Milan can be

miserable if you need an income and can’t speak Italian.



’However, Milan also offers many great things. The Milanese - like their

fellow countrymen - are warm-hearted and live life to the full. What

other city offers the greatest food, wine and shopping? Milan’s location

is second to none - it’s an hour from the ski slopes and an

hour-and-a-half from the Med. It is also home to the best football on

the planet.’



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