How To Get Ahead: Working Abroad ... Moscow - Media business is tough in Russia, but it’s easy to chill when there’s so much to do

’I feel safer walking around Moscow at night than I sometimes did back home in Lewisham during the day,’ claims MediaCom’s man in Moscow, Gavin Duke. The media director has been in Moscow for six months, preceded by stints in various Russian outposts. But despite Duke’s lack of concern about mafia-related crime, he confesses Russia’s a bit of a riddle.

’I feel safer walking around Moscow at night than I sometimes did

back home in Lewisham during the day,’ claims MediaCom’s man in Moscow,

Gavin Duke. The media director has been in Moscow for six months,

preceded by stints in various Russian outposts. But despite Duke’s lack

of concern about mafia-related crime, he confesses Russia’s a bit of a

riddle.



’From a business standpoint it’s very challenging. The biggest

difficulty is finding out what’s going on. Transparency is non-existent

and the media owners are extremely powerful. The market’s very

competitive - every international network is here as well as a mass of

locals. Because of the time difference, we tend to come in at 10am and

work until seven or eight.’



On the upside, Moscow is ’large and cosmopolitan,’ says Duke. ’It’s like

London or New York. You can get anything here if you have the money,

although since the economic crisis it’s not terribly expensive for

foreigners.



New clubs and restaurants are opening all the time. There’s so much

variety here. You can spend dollars 300 for a meal in a sushi bar in Red

Square, or 50 cents for some slop in a soup kitchen. You can go to the

Bolshoi or a strip club.



’I live in the centre, within the Garden Ring. It’s a 20-minute walk to

work. Once a week I use the outdoor Olympic-size swimming pool. It’s

open all year and the water’s warm, even when it’s minus 15 outside.’



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).