HOW TO GET AHEAD: WORKING ABROAD ... PERTH - It’s not a culture capital but if you want laid-back fun in the sun it’s second to none

What better opportunity to experience the dynamic world of newspapers than spending a year as a 25-year-old in a hot climate where your employer provides a swimming pool, tennis court and gym?

What better opportunity to experience the dynamic world of

newspapers than spending a year as a 25-year-old in a hot climate where

your employer provides a swimming pool, tennis court and gym?



Travelling round the world on a year out, Mark Hopkins, now

advertisement manager on The Express, rolled into Perth, Australia.



’After eight months walkabout, I was in need of money and a place to

stay for more than a couple of nights at a time. Although life had so

far been a carefree blast, it was time to get responsible.



’Watching the surf roll in, I was reading a local paper and spotted an

ad for a sales job on the local Western Mail. This was the big turning

point and was to shape my future career.



’After a series of interviews in borrowed suits, I started in the

air-conditioned non-smoking (big problem) office. I loved the dynamic,

fast-moving environment of newspapers and the idea of helping to produce

what I’d previously only been reading.



’This laid-back, fun and friendly city introduced me to the media

world.



But I missed the cultural side of life - there were not that many

noteworthy theatre productions being staged in Perth ten years ago - and

I returned to London to continue my media career.



’I have fond memories of that formative year in Oz - my days were spent

chasing business and my evenings involved watching the sunset and

catching the waves.’



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).