HOW TO GET AHEAD: WORKING ABROAD ... SYDNEY - Post-work Friday drinks can easily turn into an all-night beach shindig in Australia

Ginger Media Group enterprises director Steve Taylor is not the first Brit to have been tempted by the appeal of Australia - nor, indeed, the first Oz-lover to feature in this slot. Like most, he went Down Under to rest and play, but ended up working as a way of funding an idyllic lifestyle.

Ginger Media Group enterprises director Steve Taylor is not the

first Brit to have been tempted by the appeal of Australia - nor,

indeed, the first Oz-lover to feature in this slot. Like most, he went

Down Under to rest and play, but ended up working as a way of funding an

idyllic lifestyle.



’The number of Australian consultants working in English radio means

there is little difference between working methods in the UK and

Australia,’ says Taylor, who set up a national promotions department for

the Australian Radio Network.



’The same is true in the agency world - few meetings take place without

the ritual of updates and gossip about mutual contacts in both

hemispheres.



’The agency world in Sydney is more compact than in Soho. From my office

window I could see Zenith, McCanns and Burnetts - all within boomerang

range.



’Without the restriction of licensing laws, a post-work drink on a

Friday night drink often ends in breakfast on the beach. No matter how

tough your week had been, nothing seemed to matter once you had crossed

the Harbour Bridge on a sunny Saturday afternoon to spend the rest of

the weekend on the beach.



’Australians have the right idea when it comes to the philosophy of

work. It’s the only country I know where everything closes for a horse

race on the day of the Melbourne Cup.’



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