AI-powered virtual assistant wins LVMH Innovation Award at Viva Tech

Start-up Heuritech, an AI-powered virtual assistant capable of spotting the latest fashion trends, has beaten out 500 other applicants to win LVMH's first Innovation Award, announced at Viva Technology Paris 2017.

The team from Heuristic accepting their award  at Viva Tech
The team from Heuristic accepting their award at Viva Tech

Heuritech was selected by a panel of judges from a shortlist of 32 startups, all exhibiting at Viva Tech. 

The judges included: Angela Ahrendts, senior vice-president of retail, Apple; Stewart Butterfield, founder of Slack; Sébastien Bazin, chairman and chief executive, Accor; and Daniel Zhang, chief executive, Alibaba.

The winning company will meet with LVMH Group teams in charge of private equity investments and discuss a potential relationship with the group.

"Last year when I was asked to do this, I said yes. Why? I’m an engineer. I’ve always been passionate about technology and for me to be in touch with startups, tech startups, has always been a passion," Bernard Arnault, chairman and chief executive of LVMH, said at the event. "I’ve invested in many of them with varied success but it’s always been and still is a fantastic experience."

The innovation award matters to LVMH, continued Arnauld because so many of its biggest brands started out as startups. "Christian Dior was once a startup, as was, more recently, The Foundation Louis Vuitton".

"Across LVMH we work with startups daily in a variety of ways. The LVMH Innovation Award is a vehicle for discovering, supporting, and recognising the best startups in our industry," Ian Rogers, chief digital officer of LVMH, concluded. 


Subscribe to Campaign from just £37 a quarter 

Get the very latest news and insight from  Campaign with unlimited access to


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published