Air France promises flying experience of your dreams in new campaign

Refreshed, radiant, relaxed, satisfied, delighted: perhaps not the feelings many people would often associate with air travel.

Air France: stretching the reality of air travel in its latest ads
Air France: stretching the reality of air travel in its latest ads

Air France claims otherwise - the airline has launched a series of films to flag up points of difference such as its comfortable, full lie-flat seat-beds; seamless priority boarding processes; and menus of haute cuisine designed by leading French chefs.

The adverts star Louise, Charlotte and Lee, a trio of good-looking, well-dressed and cheerful passengers who can’t get enough of the top notch experience offered by Air France.

Marketing can't help but feel their delighted, wide-eyed faces and the elegiac synth-pop soundtrack confirms this is some kind of futuristic dystopia, where the ad's protagonists are somewhat shielded from reality.

Brand: Air France

Agency: BETC

Watch all five films

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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