Air Miles taps TBWA

- British Airways frequent flyer programme, Air Miles, has appointed TBWA GGT Simons Palmer to handle its estimated £5 million advertising account following a final pitch against HHCL & Partners.

- British Airways frequent flyer programme, Air Miles, has appointed TBWA GGT Simons Palmer to handle its estimated £5 million advertising account following a final pitch against HHCL & Partners.

The appointment comes as speculation persists that BA is considering a float of Air Miles in an effort to expand its customer base significantly over the next three years.

The account was previously handled by Bartle Bogle Hegarty. The agency resigned the account in December having been awarded assignments from UK airline British Midland.

Media continues to be handle by Motive.



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