Air New Zealand backs Skycouch with quirky videos

Air New Zealand has launched a series of online videos in the US, featuring sheep twins, Playboy girls and David Hasselhoff.

Air New Zealand: quirky ads feature sheep twins Mason and Jason
Air New Zealand: quirky ads feature sheep twins Mason and Jason

In March, Air New Zealand extended its relationship with Albion, the incumbent agency on its pan-European ad business, to include North America and Canada.

The campaign marks the first launched by Albion West Coast for the airline.

The quirky ads focus on Air New Zealand’s Skycouch concept, which allows a trio of seats to be moved together to create flexible space options.

Spots feature ‘Mason and Jason, the inseparable sheep twins’, along with cameos from Playboy Playmate twins Kristina and Karissa Shannon, and David Hasselhoff.

The campaign is to debut in the UK later this month.

Albion London, which has worked with Air New Zealand since 2008, last year launched a press and outdoor campaign that showed consumers how Air New Zealand had "redesigned" the long-haul travel experience.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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