Air New Zealand cabin crew appears nude in TV campaign

LONDON - Air New Zealand has launched an ad campaign in its home market showing its staff in the nude, wearing only body paint to resemble their regular uniforms.

Air New Zealand
Air New Zealand

A 45-second TV ad, complemented by a longer three-and-a-half minute viral entitled ‘Bare essentials of safety', shows nude cabin crew giving safety advice before a flight. The film has so far attracted over two million hits on YouTube.

Earlier this year, the airline's chief executive Rob Fyfe wore only body paint to promote its ‘Nothing to hide' campaign, emphasising the brand's low-priced fares.

In April last year, Air New Zealand hired Albion to its £2m creative account after a four-way pitch against Adam & Eve, Publicis and Farm.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).