Air New Zealand calls £10m ad review

Be the first to comment
Air NZ: reviewing its ad account
Air NZ: reviewing its ad account

Air New Zealand has put its estimated £10 million global ad account up for review.

Agencies were sent RFIs earlier this week in a pitch process handled by AAR.

The pan-European and North American business is handled by Albion. It won the European account in 2008 but added Canada and the US in 2011, launching Albion West Coast in Los Angeles to service the business.

In Australia, the account is handled by Host.

Albion was responsible for a recent in-flight safety video that featured animations of well-known names including Barack Obama and Snoop Dogg. In April, it ran digital and print work to emphasise how "premium" its service is.

In June, Air New Zealand put its media planning and buying business, currently handled by Walker Media, up for pitch.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
Share

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

The year ahead for advertising agencies
Shares
Share

1 The year ahead for advertising agencies

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

Just published