Air New Zealand calls £10m ad review

Air New Zealand has put its estimated £10 million global ad account up for review.

Air NZ: reviewing its ad account
Air NZ: reviewing its ad account

Agencies were sent RFIs earlier this week in a pitch process handled by AAR.

The pan-European and North American business is handled by Albion. It won the European account in 2008 but added Canada and the US in 2011, launching Albion West Coast in Los Angeles to service the business.

In Australia, the account is handled by Host.

Albion was responsible for a recent in-flight safety video that featured animations of well-known names including Barack Obama and Snoop Dogg. In April, it ran digital and print work to emphasise how "premium" its service is.

In June, Air New Zealand put its media planning and buying business, currently handled by Walker Media, up for pitch.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More