Air New Zealand calls ad review

Air New Zealand has put its advertising account up for pitch.

Air New Zealand: calls a review of its advertising account
Air New Zealand: calls a review of its advertising account

The airline most recently worked with Joint, which created a St Valentine’s Day-themed campaign last February. Joint is not re-pitching for the business.

Joint won the account in October 2012 in a pitch handled by AAR. Air New Zealand worked with Albion prior to Joint’s appointment.

Joint’s decision not to re-pitch it leaves it free to contest the global Virgin Atlantic account, which is currently up for review. The Joint co-founder Richard Exon worked on the business during his time as the chief executive of Rainey Kelly Campbell Roalfe/Y&R, which is the incumbent.

Air New Zealand’s media account, handled by Vizeum, is not affected by the review.

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Brands that forge an emotional tie are best protected from copycats
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