Air NZ goes for laughs in passenger safety film

Be the first to comment

Air New Zealand has released a comedy safety film that features US fitness personality Richard Simmons and the airline's cabin crew.

The film, created by New Zealand creative agency .99, features Simmons and the air crew dressed in colourful lycra outfits and dancing to 80s music while demonstrating the flight safety procedures.

The 'Fit to Fly' safety video is set to a version of Yazz's 'The Only Way is Up'. Simmonds stars alongside Temepara George, the international netball player, Paul Henry, NZ TV presenter and Rob Fyfe, Air New Zealand chief executive, in cameos.

Mike Tod, general manager, marketing and communications, Air New Zealand, said: "Safety is paramount and non-negotiable at Air New Zealand, and 'Fit to Fly' will again get our passengers sitting up and taking notice of these important pre-flight messages in an engaging and fun way.

"Simmons' fitness moves will definitely ensure that all eyes are on the safety briefing."

The video has already launched on narrowbody aircraft and goes live on widebodies from 1 May.

Last October, Air New Zealand launched a press and digital campaign created by Albion to highlight its service, and demonstrate, in their opinion, how flying should be.


Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

The year ahead for advertising agencies

1 The year ahead for advertising agencies

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

Just published