Airbnb is changing its name in China

In a push to grow its presence in the world's biggest market for international tourism, Airbnb has unveiled a new Chinese name, Aibingyi, designed to be easier for Chinese speakers to pronounce.

Airbnb is changing its name in China

The home-sharing platform is also doubled investment and tripling staff in China this year, the Financial Times reports.

In China’s largest city, Shanghai, it has also begun offering "Trips", the guided tours launched last year in several other cities.

Airbnb’s chief executive Brian Chesky said: "There’s a whole new generation of Chinese travellers who want to see the world in an entirely different way. We hope that Aibingyi and our Trips product strike a chord with them."

Until now, Airbnb’s focus has been on Chinese tourists travelling overseas – but the new push aims to increase its share of the domestic tourism market, where it is only the third-placed player in home-sharing, after China’s Tujia and Xiaozhu.

Airbnb was in talks to acquire Xiaozhu for around $300m (£240m) in November.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More