Airbnb counts down to event unveiling evolution of brand

Airbnb is set to announce an evolution of its brand to show consumers where it is "heading next", with a live-streamed event to be held in the living room of its first signed up venue.

Airbnb: counting down to brand announcement
Airbnb: counting down to brand announcement

The company is to live-stream an event to 190 countries today (16 July) at 10am Pacific time (6pm British Summer Time). The event is being held at the living room of Airbnb’s first signing.

In a statement on its website, where a countdown to the event is ticking away, it said: "We are going to share some work with you that's brand new - right here, from the living room of the very first Airbnb."

Visitors to the site are shown a fast montage of pink-saturated images depicting various Airbnb execs looking at design templates posted on boards, with one image featuring a prominent "A", which could indicate that the company is replacing its bubble logo with a brand identity placing more emphasis on the letter.

According to a report on VentureBeat, the announcement will include details of Airbnb’s new identity, which will incorporate a "3D modular symbol" and will be "adaptive to environments". Speculation has also focused on the possibility Airbnb may use the event to unveil a website or app relaunch.

The Airbnb statement continued: "What started as a way for a few friends to pay the rent has transformed into something bigger than we ever imagined.

"Airbnb is now a community of millions of people from nearly every country on earth. We invite you to come back to where it all began so we can show you where we’re heading next - together."

Earlier this year, Airbnb appointed former Coca-Cola creative chief Jonathan Mildenhall as its chief marketing officer.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More