Airbnb runs Berlin Wall anniversary campaign

Airbnb, the holiday rentals company, has created an animation to mark the 25th anniversary of the fall of the Berlin Wall.

The moving film is based on a true story of two former border guards from the east and west sides of the wall who met through a chance encounter on Airbnb in 2012.

The meeting was life changing for Joerg, who had never fully overcome his experience guarding the west side of the border. Meeting Kai, who had guarded the east side, and hearing that they had the same experiences helped him to break down the mental barriers he still had towards Germany.

The campaign will air on US national TV this weekend and aims to leverage Airbnb’s greatest asset – its community.

A microsite – www.belonganywhere.com/berlin – will also offer content about the year-long celebrations and supply more information about the guards' stories.

VCCP Berlin developed the campaign, with Sebastian Oehme, Marc Garreta, Christophe Ducros, Lisa Krack in charge of creation. Wiebke Dreyer, Ann-Kristin Sterba handled the planning at VCCP Berlin. The film was animated by Psyop in New York, and media buying was conducted by Starcom.

Jonathan Mildenhall, the chief marketing officer at Airbnb, said: "Great content and storytelling is so important now for any brand.

"As a community-driven company, we don’t want to just talk about our product, but instead put our community front and centre of any campaign.

"Stories like that of Joerg and Kai bring our mission of belonging to life and capture the spirit of Airbnb in a totally unique and authentic way."

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