Airbnb transforms homes into bird houses in debut campaign

From New Orleans to New Jersey, Iceland to Ireland, Portugal to the Philippines, nothing travels quite like a bird.

Airbnb transforms homes into bird houses in debut campaign

Accommodation marketplace Airbnb.com’s first major ad push likens travellers to birds, creating 50 bird houses replicating different users’ homes. The activity is housed on a dedicated microsite with an in-depth look at the work behind the film.

Brand: Airbnb

Director: Alma Har’el 

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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