Airbnb's Alex Dimiziani on authenticity, smart data and diversity

"Consumers can spot an ad a mile away. The more it's really a reflective of their lives and their expenses, in an authentic manner, the more likely they are to let you in" says Alex Dimiziani, global marketing director at Airbnb - so how do you create authentic stories?

Airbnb's Alex Dimiziani talks candidly at Cannes Lions about authenticity, smart data and diversity.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).