AIS London merges with Arnold KLP

Havas Media Group has merged AIS London and Arnold KLP to create Field Day, a through-the-line agency.

AIS London merges with Arnold KLP

The AIS management team – Liz Barnsdale, managing director; Sarah Stratford, executive strategy director; and Geoff Gower, executive creative director – will lead Field Day.

The management board will also include Kevin Bratley, Andrew Watkinson and Jon Moore, creative directors, and Gillian Arthur, managing partner. Bratley is from AIS while the others are from Arnold KLP.

Hugh Treacy, managing director at Arnold KLP, has left the business.

Gower explained that, as marketers opt to handle direct marketing and eCRM in-house, they are looking for agencies that can deliver integrated campaigns. Arnold KLP will bring its shopper marketing expertise to Field Day.

There have been fewer than ten redundancies as a result of the merger, Gower said. He will look to grow the now 80-strong agency (comprising 60 AIS staff and 20 Arnold KLP employees) as it wins new business.

Gower said: "Through-the-line creative is all about getting more bang for the client’s buck. We will be producing harder-working content."

Field Day’s client list includes Waitrose, Canon Europe and National Express (engagement), Cineworld (above-the-line) and Reese’s and Triumph (experiential).

The agency will initially be based at AIS’s Tottenham Court Road office. It will move to Havas Village in King’s Cross next year.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published