Archibald Ingall Stretton, the recent start-up, has been awarded
VirginNet’s entire advertising and direct marketing business following
the internet service provider’s split with Mother.
AIS, made up of Stuart Archibald, BMP’s ex-director responsible for
direct marketing, Limbo’s ex-creative director, Steve Stretton, and Jon
Ingall, the former managing director of Evans Hunt Scott, pitched
against GGT Direct, HPT Brand Response and Anthem for the business.
The win comes almost one month before the agency’s official start date
of 1 October. Anthem has also been awarded a project-based task on the
VirginNet parted company with Mother in July in order to take a more
direct stance in its marketing. AIS’s debut work - expected in October -
will tie in with Mother’s branding campaign, which depicted VirginNet as
a ’people first’ service via press ads using off-the-wall humour.
However, a gradual departure from this is expected.
Jon Ingall, the managing partner of AIS, said: ’Virgin Net couldn’t be a
better client for us. We are positioning the agency as helping clients
build brand relationships at every stage at which the customer comes
into contact with a brand. With VirginNet, we will have the opportunity
to work on all aspects of building a stronger brand relationship.’
Alex Dale, the sales and marketing director of VirginNet, said: ’We
needed an agency that would help us continue to build a strong brand at
the same time as recruiting new subscribers. AIS had a clear
understanding of the market and the brand.’