AIS wins control of VirginNet business in three-way pitch

Archibald Ingall Stretton, the recent start-up, has been awarded VirginNet’s entire advertising and direct marketing business following the internet service provider’s split with Mother.

Archibald Ingall Stretton, the recent start-up, has been awarded

VirginNet’s entire advertising and direct marketing business following

the internet service provider’s split with Mother.



AIS, made up of Stuart Archibald, BMP’s ex-director responsible for

direct marketing, Limbo’s ex-creative director, Steve Stretton, and Jon

Ingall, the former managing director of Evans Hunt Scott, pitched

against GGT Direct, HPT Brand Response and Anthem for the business.



The win comes almost one month before the agency’s official start date

of 1 October. Anthem has also been awarded a project-based task on the

business.



VirginNet parted company with Mother in July in order to take a more

direct stance in its marketing. AIS’s debut work - expected in October -

will tie in with Mother’s branding campaign, which depicted VirginNet as

a ’people first’ service via press ads using off-the-wall humour.

However, a gradual departure from this is expected.



Jon Ingall, the managing partner of AIS, said: ’Virgin Net couldn’t be a

better client for us. We are positioning the agency as helping clients

build brand relationships at every stage at which the customer comes

into contact with a brand. With VirginNet, we will have the opportunity

to work on all aspects of building a stronger brand relationship.’



Alex Dale, the sales and marketing director of VirginNet, said: ’We

needed an agency that would help us continue to build a strong brand at

the same time as recruiting new subscribers. AIS had a clear

understanding of the market and the brand.’



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