Akatu 'more is less' by by LEW'LARA\TBWA

The dangers of deforestation, carbon emissions and pollution are highlighted in a new campaign for Akatu, a Brazilian institution that encourages conscientious consumption.

The outdoor ads, created by LEW’LARA\TBWA, each feature two inflatable’s, such as a tower block and tree, a car and a rainbow, and a power station and a fish.