Alan Aboud joins Grey as creative director on fashion brands

Grey London has hired Alan Aboud, the fashion creative behind the Paul Smith stripes, as a creative director.

Southey and Aboud: leading Grey’s luxury and fashion accounts
Southey and Aboud: leading Grey’s luxury and fashion accounts

Aboud will oversee creative on the Hugo Boss, Lacoste, James Bond 007, Bruno Banani and Mexx accounts. 

He will report to Nils Leonard, the chairman and chief creative officer of Grey London, and work alongside Sam Southey, the managing partner for prestige brands. 

Aboud has worked with Paul Smith since 1989, when he co-founded the creative agency Aboud Sodano. In 1997, Aboud created the brand’s visual stripe identity, which spanned its global marketing and products. 

In 2009, he launched Aboud & Aboud with his cousin Simon and will continue to work on art direction and design projects for the agency. Aboud has also worked with brands including Zara, H&M, Thomas Pink, Gap Kids, LVMH and Levi’s.

Leonard said: "Alan has created icons that matter in the world. A natural collaborator and a great cultural fit, with Alan on board Grey London is a true destination for any ambitious luxury or fashion brand looking to make a mark in culture."

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).