i-Level, the online media planning and buying specialist, has
appointed Alan McCulloch, the former head of Saatchi & Saatchi’s digital
unit, as its managing director.
His appointment follows the recent announcement that John Bartle, who
retired from Bartle Bogle Hegarty last month, is to join the agency as
McCulloch left Saatchis in December after four years as the commercial
director for Saatchi & Saatchi Vision. He was responsible for building
the agency’s online media planning and buying capability from scratch
and managing projects for clients including Procter & Gamble,
Hewlett-Packard and Visa.
In the two months since leaving Saatchis, McCulloch has been working as
a consultant, helping to launch new dotcom companies with Advantage@ the
His appointment is designed to allow i-Level’s founders, Andrew
Walmsley, the former head of BBH Digital, Charlie Dobres, the former
head of Lowe Digital, and Craig Wilkie, co-founder of The Guardian’s New
Medialab, to spend more time working with clients.
McCulloch said: ’This is the most exciting operation in the market.
There is a great deal of business around at the moment and my job here
is going to ensure that we stay focused to help manage growth and ensure
that the high standard of work continues.’
Before joining Saatchis, McCulloch ran his own IT marketing consultancy,
AdIT, which he started after stints at a number of top 20 ad agencies
including WCRS and FCB.
Walmsley said: ’This is the sharp end of media and Alan’s involvement
strengthens the professionalism we bring to the market.’