Albion split sparks Airmiles ad rethink

Albion has parted company with Airmiles less than a year after picking up the loyalty brand's advertising business.

Airmiles: splits with Albion
Airmiles: splits with Albion

The split is thought to be due to Albion's growing relationship with Air New Zealand at a time when Airmiles is expanding its affiliation with its long-term partner British Airways.

It is not yet clear when, or even if, the Mileage Company, the organisation behind Airmiles, will kick-off a pitch for the account.

After being appointed following a pitch in May last year, Albion has been responsible

for developing Airmiles’ customer experience online, as well as creating advertising to raise awareness of the benefits that the scheme provides.

The 2010 pitch was handled by Agency Assessments, working with Airmiles' senior brand manager Rahul Patel.

Prior to Albion, Airmiles split its advertising across a number of agencies, including Anorak and Partners Andrews Aldridge. Its media planning and buying account continues to be handled by Carat.

Airmiles’ last major TV campaign, launched in 2008, promoted the free flights that are made available to people signed up to the scheme.

Air Miles did not return calls.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).