ALCOHOLIC DRINKS AND TOBACCO 04: Kronenbourg - Viva La Grande Bretagne

Kronenbourg 1664 is splashing out #15m in a brand re-launch which includes these hilarious new commercials from M&C. Based around the 'grudging respect' that research shows the British feel towards the French, the ads arrive at the tongue-in-cheek conclusion that we would all eat better, look better, and be more romantic "if Britain were French". Witty, clever and beautifully shot, you can watch theses ads again and again.

United Kingdom

Product/client: Kronenbourg

Agency: M&C Saatchi

36 Golden Square

London W1R 4EE

UK

T: +44 20 7543 4500

F: +44 20 7544 3635

email: karine@mcsaatchi.com

Creative Directors: Tiger Savage, Mike Goodwin

Agency Producer: Bruce McKelvie

Art Director: Tiger Savage

Writer: Mark Goodwin

Production company: Gorgeous Enterprises

23/24 Greek St

London W1V 5LG

UK

T: +44 20 7287 4060

F: +44 20 7287 4994

email: gorgeous@gorgeous.co.uk

Director: Chris Palmer

Producer: Suza Horvat

Post-production company: VTR

64 Dean St

London W1V 5HG

UK

T: +44 20 7437 0026

F: +44 20 7439 9427

email: info@vtr.co.uk

Editor: Paul Watts; The Quarry

Music: "Je t'aime"; Serge Gainsbourg; Shapiro Goldstein

Sound Design: Space