Aldi plans to open more than 80 UK stores in 2016

Aldi has revealed it is to add more than 80 stores in the UK this year, which would take its overall number to 700.

Aldi will recruit 5000 more staff to support the expansion
Aldi will recruit 5000 more staff to support the expansion

The discount supermarket, which now has a market share of 5.6%, according to this month’s data from Kantar Worldpanel, said it would recruit 5000 more store staff to support the expansion.

It bears out a report by The Sunday Telegraph in November that Aldi and Lidl were plotting to open more than five times as many new supermarkets as the ‘Big Four’.

According to the report, Aldi filed 93 planning applications to open new stores, while Lidl lodged 78. In stark comparison, Tesco, Morrisons, Sainsbury's and Asda filed a total of just 29 planning applications.

Just before Christmas, Waitrose announced it would open 13 new stores in 2016, including five supermarkets and nine Little Waitrose convenience shops.

Aldi is currently reviewing its advertising account, held by McCann Manchester.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More