Aldi spoofs Cadbury 'gorilla' ad for Easter campaign

Aldi, the budget supermarket, has mocked Cadbury's classic 'gorilla' ad in an Easter campaign showing the low price of a chocolate bunny.

The ad by McCann Manchester begins with a gorilla sat behind a drum set with slow music playing in the background, and it looks like he is about to start playing the drums.

However he is distracted by two chocolate bunnies on the kit, grunts and then plays the drums badly – with only one stick and his hand.

He then says: "If you like that, wait ‘til you hear me on the piano."

The comedy ad was created by Dave Price and Neil Lancaster, and directed by Mark Denton through Another Film Company. Media planning and buying was handled by UM Manchester.

Watch the original Cadbury "gorilla" ad below:

Last year Aldi spoofed the John Lewis Christmas ad "man on the moon" with its own version showing an old man living on the moon comparing the price of telescopes. 

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).