Aldi spoofs Cadbury 'gorilla' ad for Easter campaign

Aldi, the budget supermarket, has mocked Cadbury's classic 'gorilla' ad in an Easter campaign showing the low price of a chocolate bunny.

The ad by McCann Manchester begins with a gorilla sat behind a drum set with slow music playing in the background, and it looks like he is about to start playing the drums.

However he is distracted by two chocolate bunnies on the kit, grunts and then plays the drums badly – with only one stick and his hand.

He then says: "If you like that, wait ‘til you hear me on the piano."

The comedy ad was created by Dave Price and Neil Lancaster, and directed by Mark Denton through Another Film Company. Media planning and buying was handled by UM Manchester.

Watch the original Cadbury "gorilla" ad below:

Last year Aldi spoofed the John Lewis Christmas ad "man on the moon" with its own version showing an old man living on the moon comparing the price of telescopes. 

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More