Aldi spoofs Cadbury 'gorilla' ad for Easter campaign

Aldi, the budget supermarket, has mocked Cadbury's classic 'gorilla' ad in an Easter campaign showing the low price of a chocolate bunny.

The ad by McCann Manchester begins with a gorilla sat behind a drum set with slow music playing in the background, and it looks like he is about to start playing the drums.

However he is distracted by two chocolate bunnies on the kit, grunts and then plays the drums badly – with only one stick and his hand.

He then says: "If you like that, wait ‘til you hear me on the piano."

The comedy ad was created by Dave Price and Neil Lancaster, and directed by Mark Denton through Another Film Company. Media planning and buying was handled by UM Manchester.

Watch the original Cadbury "gorilla" ad below:

Last year Aldi spoofed the John Lewis Christmas ad "man on the moon" with its own version showing an old man living on the moon comparing the price of telescopes. 

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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