SectorFood and Drink, Grocery food, Retail brands and Supermarkets
McCann Manchester created the seasonal spot for the UK supermarket chain
Aldi, the UK budget supermarket, has mocked Cadbury's classic 'gorilla' ad in an Easter campaign showing the low price of a chocolate bunny. The ad by McCann Manchester begins with a gorilla behind a drum set. However, he is distracted by two chocolate bunnies on the kit, grunts and then plays the drums badly — with only one stick and his hand. He then says: "If you like that, wait ‘til you hear me on the piano."
The comedy ad was created by Dave Price and Neil Lancaster, and directed by Mark Denton through Another Film Company. Media planning and buying was handled by UM Manchester.