Aldi takes top spot in ad poll ahead of Virgin Media and Iceland

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Aldi: traditional cooking for Mother's ay
Aldi: traditional cooking for Mother's ay

Aldi just manages to clinch the top spot this week as most recalled ad at 29% with its light-hearted Mothers' Day ad. Not far behind, is the trio of Virgin Media, Iceland and Sharps Bedrooms, all sharing second place at 28% recall.

Adwatch research was conducted from 2 to 7 April 2015 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).


Recommended

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More


RankVideo

1

 

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 29%

2

Brand: Iceland

Agency/TV Buyer: Karmarama/the7stars

Recall: 28%

2

Brand: Virgin Media

Agency/TV Buyer: BBH/Fifty6

Recall: 28%

4

Brand: Sharps Bedrooms

Agency/TV Buyer: The Market Creative/--

Recall: 28%

5

Brand: Sky Movies

Agency/TV Buyer: WCRS/MediaCom

Recall: 27%

6

Brand: Lidl

Agency/TV Buyer: TBWA/London/M2M

Recall: 34%

7

Brand: Santander

Agency/TV Buyer: WCRS/Carat

Recall: 27%

8

Brand: Ford EcoSport

Agency/TV Buyer: Ogilvy & Mather/MindShare

Recall: 27%

8

Brand: JD Williams

Agency/TV Buyer: McCann Manchester/Carat Manchester

Recall: 26%

10

Brand: McDonald's

Agency/TV Buyer: Leo Burnett/OMD UK

Recall: 25%