Aldi teams up with chef Jean-Christophe Novelli to create 'luxury' Christmas dinners

Aldi has teamed up with celebrity chef Jean-Christophe Novelli to offer consumers the chance to win a luxury Christmas dinner for two at five restaurants across the UK.

Aldi: working with celebrity chef Jean-Christophe Novelli
Aldi: working with celebrity chef Jean-Christophe Novelli

From tomorrow, fans who tweet Aldi with the hashtag #AldiFestiveFeast, could win a reservation at selected restaurants, where they will eat from a menu designed by Novelli and created using Aldi’s Specially Selected range.

Dishes include: "luxurious caviar"; crab; turkey Wellington and 12-month matured Christmas pudding and wines from Aldi’s Exquisite range.

The competition is part of Aldi’s 'Everyone’s Coming to us This Christmas’ campaign'. Up to 50 dinners will be served at restaurants including the five-star hotel Blythswood Square Hotel in Glasgow, the Georgian townhouse Home House in London and Birmingham’s Michelin Star restaurant, Adam’s.

Tony Baines, joint MD of corporate buying, said: "Our Christmas pop-up restaurants are just a taster of what can be achieved at home this Christmas time.

"Jean-Christophe Novelli has put together a luxury menu that shows off our festive range to the full and offers better value than other supermarkets. We hope that our consumers will enjoy it."

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