Alesha Dixon teams up with First Choice on fan-created music video

First Choice will help Britain's Got Talent judge Alesha Dixon's next video, with a little help from her fans.

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A video for Dixon’s summer single, ‘The Way We Are’ , will be shot on a number of First Choice resorts across Paphos in Cyprus. The musician will shoot three endings for her video, with fans to choose the conclusion they like best.

Luke Gaskins, head of music at First Choice, said: "At First Choice, we understand that music is a huge part of the holiday experience and helps to create lasting holiday memories.

"[This] campaign[is] designed to remind people that with a First Choice holiday the food, the drinks, the activities and now the music are all included."


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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