Alex Ferguson stars in AKQA ad for Nike

LONDON - AKQA Film has created a TV ad for Nike, with the Premier League, to call on young aspiring footballers to try out for Nike's football training camp.

The 60-second ad will launch during half time in the European Championships quarter final tonight between Portugal and Germany.

The ad, Most Wanted, sees Sir Alex Ferguson on the football pitch training young footballers. He calls on viewers to "stand up and be counted" to prove they have the passion for the game.

Wieden & Kennedy crafted the campaign's identity after Nike created the initiative. However all of the online activity, TV and radio work was handled by AKQA.

Aspiring footballers have two months from 5 July to prove they have the football skills to make it to Nike's training camp, which Sir Alex Ferguson oversees.

Trials will take place in London, Birmingham, Manchester, Glasgow, Dublin, Newcastle and Liverpool.

Daniel Bonner, the executive creative director at AKQA, said: "The Most Wanted initiative is all about passion, performance and inspiring participation and so for us to drive recruitment with Sir Alex Ferguson, an icon of the modern game, was a unique opportunity."

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