Alex Holder steps down as Anomaly London ECD

Alex Holder is stepping down from the role of joint executive creative director at Anomaly London to become a cultural ambassador for the agency.

Holder: joined Anomaly in 2013
Holder: joined Anomaly in 2013

In her new role, Holder will look to identify and attract diverse talent for Anomaly and will no longer be a partner. She will also work more closely with Hearst's Elle magazine, following her involvement of the "#MoreWomen" campaign last year.

Oli Beale is now the sole executive creative director at Anomaly London alongside fellow London partners Camilla Harrisson, the chief executive, and Stuart Smith, the chief strategy officer.

In the role of cultural ambassador, Holder will not be based in its office and will no longer be an equity partner, but will be salaried.

Holder and Beale joined Anomaly in 2013 as creative directors and partners with a stake in the business, having previously worked as creative directors at Mother. The duo joined as the most senior creatives at the agency and within a year their roles were renamed to executive creative director.

Before joining Mother in 2011, Holder and Beale were at Wieden & Kennedy London and WCRS.

Harrisson told Campaign that Holder might also work on client work in future "as and when that project and her passions coincide".

She said: "At Anomaly we have always believed in supporting people’s passions rather than suppressing them. That extends inside and outside work for our people, whether you are also a US Olympic fencer – like Daryl Homer; have your own furniture company as a ‘side-hustle’ like Carlos Naude; want to explore a social media service for professional footballers; or are a highly respected artist like Kevin Lyons. 

"In this same spirit Alex Holder is changing her role and relationship with Anomaly. She will have greater freedom and flexibility to follow her own passions including working more closely with Elle Magazine with whom she so successfully championed the inequality surrounding women in the world #morewomen but also become more focused for Anomaly on expanding our relationship with, and access to, diverse creative talent to inspire, hire or collaborate with. We’re incredibly excited for her and us."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.